Want to get an MBA? The CompleteMBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
Know and respond to your customers' needs
Handle budgets and forecasts
Recruit and retain top people
Establish and run employee teams
Use Sarbanes-Oxley to your company's advantage
Negotiate with the best of them
Build long-term relationships with clients
Avoid common managerial mistakes
Improve cash flow
Market your products and services
Make the most of your advertising dollar
Once you know what an MBA knows, the sky's the limit. Read The CompleteMBA For Dummies, 2nd Edition, and watch your career take off!
Kathleen R. Allen, PhD, is the author of Entrepreneurship and Small Business Management, 3rd Ed., Launching New Ventures, 5th Ed., Bringing New Technology to Market, and Growing and Managing an Entrepreneurial Business, as well as several other trade books. As a Professor of Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies, based in the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs start their ventures. At USC, she’s also director of the Marshall Center for Technology Commercialization, where she works with scientists and engineers to help bring their inventions to market. As an entrepreneur herself, Allen has co-founded four companies and is presently the co-founder and president of N2TEC Institute, which is dedicated to technology-based economic development in rural areas of the United States (www.n2tec.org).
Allen holds a PhD from USC, an MBA, and a master’s degree in Romance...
